Branded Content Strategy: Lifestyle Content that Engages and Inspires

But there’s a problem.

Most companies don’t have the traffic they need to sustain an inbound model. 

And just creating content won’t guarantee you generate traffic—it’s a catch-22 that convinces many companies that inbound doesn’t work. Those companies are wrong. 

Inbound marketing works when it’s done correctly.

How often have you been on a company’s site and their “blog” looks like a barren wasteland?

They may even be writing and publishing content regularly. But it’s obvious that no one is reading those articles, sharing them, or commenting. It’s just kind of sad; like stumbling upon someone who’s in a room by themselves, carrying on a conversation all alone.

What’s that–is your company guilty, too?

The truth is that most of the content that’s created online never gets shared or read by anyone beyond the people who work at the company. That’s because most companies have no strategy or plan for their content marketing beyond just publishing content and hoping for the best. Surely if you pump out enough blog posts, something magically happens–right? 

Nope. Probably not.

We call this approach to content marketing, “blog and pray”. Companies often go years and years following this approach. They wait patiently, pouring more and more money into their content, hoping that one day it pays off. Unfortunately, in most cases, this never works. These companies keep blogging and blogging but never actually move the needle. There’s nothing to show for all of that time and money invested in creating and publishing content. If that’s the case, then what’s the point of spending time and money on creating content?

This is where Optimist can help.

Building an inbound marketing strategy can seem like the holy grail. After all, who doesn’t want to just sit back and let new business come to them? Generating targeted traffic and leads lets companies spend less time looking for work and more time closing deals—and executing. 

Here’s the problem: Most companies don’t know how to execute an inbound marketing strategy. 

Sure, they understand that they need to create content. Maybe they have a vague sense of how SEO works. But, they don’t have any real knowledge or expertise when it comes to growing and scaling traffic. Worse yet, most marketing agencies only know how to create and publish content, but not how to use it to actually generate traffic and leads.

That’s where we can help.

Optimist helps B2B companies plan and execute content-driven, inbound lead generation strategies. We go beyond just publishing content. Every engagement with our team is a full-service endeavor and includes a dedicated crew (5-7+ people) to run your content marketing and inbound program. 

We work with clients to develop a proven, results-focused inbound marketing strategy. We help B2B companies grow their visibility, drive targeted traffic, and fill their marketing and sales funnel with qualified leads.

Hell, we’ve even done it for ourselves.

Our agency generated $1.5MM in 100% inbound sales leads in our first year.

And we’ve continued to grow in the same way ever since.

Now, this isn’t some miracle strategy. Just publishing articles on your blog won’t magically turn into leads and revenue. You need a strategy and consistent execution over time. You need to make a long-term investment in your company’s growth. But the good news is that the strategy and the framework for success is already proven. 

It works–if you do it right.

Our approach to content marketing isn’t just about publishing articles. It’s about putting that content to work–doing the legwork it takes to generate real value from the content. It’s also about having a clear strategy for how the content will lead directly to measurable business results, like increased traffic, more inbound sales leads, and more revenue.

If this sounds like the kind of help you’re looking for, then let’s discuss a partnership.