Say Hello to Your Full-Stack Content Marketing Team

Optimist is a full-service content marketing agency. We work as an extension of your team, running all content marketing operations.

Our team becomes part of your team, partnering with you to create and execute effective content marketing strategies. We’ll bring a team of 5-7 to help you scale up operations and handle everything from content strategy to writing, design, outreach, and promotion.

Strategy, Creative, & Promotion

We prefer to work closely with a single contact inside your team (like a marketing director or CMO/CEO), but we can work with you to find the right fit.

Results.
Not just content.

When you hire a content marketing agency, you don’t want content. You want results. You want to generate more traffic, grow users, or drive leads. You don’t want to pay for content that sits on your blog and is never read by anyone. That’s what makes Optimist unique.

We know that creating kick-ass content is just a start. We know that in order for that content to be valuable to your company, there needs to be solid strategy, planning, promotion, and outreach behind everything that’s created.

If your content isn’t creating value, then it’s just another expense. If it’s not generating real results, then it’s a line item rather than an asset.

Our approach focuses on creating content that is an asset, not an expense. And if we can’t accomplish that, then we’ll be upfront and help you find a partner who can.

We create results—not just content.

“Working with Optimist is a dream. They have every aspect of content marketing expertly covered – from strategy to research to writing and beyond.”

Claire Murdough
Content Marketing Manager, HelloSign

Fit > Everything

Our team is guided by four core values that speak to everything we do–both internally and externally. It represents a mission and a vision for our company, but also a worldview. It speaks to what we value–creativity, honesty, and fairness.

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Do What’s Right.

People come before profits. Quality matters more than what’s quick or easy. Be open, honest, and transparent.

Be Human.

Work matters. People matter more. Be human first, foremost, and always. Give praise, share stories, swap music, laugh, cry, and revel.

Ask Why.

In everything that we do, we should ask why we do it. Seek understanding and insight. Challenge assumptions and push for clarity.

Give a shit.

Do what you do because you want to do it. Don’t do it just because it’s a job or because it’s what you’re told. Take pride and ownership in everything you do or do something else.

Let’s Make Magic

We love working with new clients. But, you should know that we aren’t the right fit for everyone. Depending on your goals and expectations, we may not be the partner you need. You can still feel free to reach out–we may be able to help you find someone better suited for your specific goals.

Here’s a few ways to know if we’re the right fit or if we should help you find someone else.

We Could Be a Fit

You’re looking for long-term, sustainable growth
You’re willing to invest in content marketing and SEO over several months or years
You have funding or budget to fund an ongoing partnership
You want a partner who will own and drive the entire content marketing strategy from planning and content production to outreach and promotion

We're Probably Not a Fit

You want quick, overnight results
You’re shopping for low-quality, mass-produced, cheap content
Your goals include shady, black/gray-hat, bulk linkbuilding

Does this seem like a fit for your growth goals? Let’s connect and discuss how we can help your startup build a smart and sustainable growth strategy.